Pianura is a family lavender farm on the Taurus Mountains overlooking plateau of Elmalı in the Mediterrannean region of Turkey. Pianura farm grows and produces a line of pure, natural and healthful lavender products for bath, body and home.  Their products are always handcrafted in small batches, using pure ingredients without artificial colorants, perfumes. They are comitted to producing products that enhance a healthful way of life.

Inspiration for Pianura’s logo was derived from the farm’s values, with a soft lavender color palette chosen to convey the commitment to authenticity and a healthful way of life. A handwritten font symbolizes the artisanal nature of Pianura’s products, crafted in small batches, while lavender imagery reinforces the focus on pure, natural quality. The heart used as the dot of the “i” adds a subtle touch of love, emphasizing the family connection and passion for their offerings. An additional icon featuring an illustrated wheelbarrow contributes to the charm of the logo, echoing the hands-on approach and dedication to manual cultivation. In essence, the logo design encapsulates Pianura’s commitment to a healthful lifestyle through a harmonious blend of lavender imagery and symbolic elements, creating a visual identity rooted in authenticity and tradition.