With 96 years’ experience of serving travellers, The Nuance Group / Dufry is one of the world’s leading travel retailers serving more than 31 million travellers every year. With the majority of its operations spread across Europe, Asia and North America, Nuance offers several retail formats including duty-and tax-free shops,brand boutiques and concept stores as well as a comprehensive product mix, tailored to address the different customer profiles. 

The Box of Delights is one of the concept stores of Dufry, which is a localized brand in Antalya International Airport, Turkey.
 

At the core of The Box of Delights concept design is a celebration of Turkish cultural heritage, with the Rumi motif—a traditional Ottoman design—forming a backdrop adorned by a red, undulating fabric effect, reminiscent of the region’s rich artistic history. This deliberate fusion of traditional elements extends to the utilization of an elegant, handwritten font for “The box of Delights,” seamlessly introducing an artistic and contemporary dimension. The harmonious blend achieved through this juxtaposition offers a nuanced portrayal of traditional Ottoman influences within an original and modern context, leaving a lasting impression of refined aesthetics and sophistication in the overall composition.