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ANTALIENS

Branding | Illustration | Packaging

Antaliens, is a children’s clothing brand, which merges entertainment with education by introducing young ones to Antalya’s renowned tourist destinations through interactive T-shirt painting activities. Collaborating with Everest Group’s ‘’Paint & Wear T-shirts’’, Antaliens offers pre-schoolers a unique souvenir experience where they can customize their own shirts using water-based paints. Inspired by Eric von Daniken’s “Chariots of the Gods,” book which suggests ancient civilizations may have had extraterrestrial influence, Antaliens concept combines Antalya and aliens to create a playful theme.

 

The illustrations feature adorable aliens exploring famous Antalya’s landmarks, blending learning with fun. By engaging in painting, children enhance creativity, develop motor skills, and cultivate intelligence. Moreover, the washable paint allows for endless iterations, encouraging repeated engagement. Antaliens aims to cultivate children’s observational skills and foster their creativity while offering top-quality, innovative products for early childhood education and development, all with a commitment to sustainability and eco-friendliness.

 

The logo design for the children’s T-shirt line is crafted to be fun, playful, and engaging, appealing directly to its young audience. Utilizing a child-friendly typography style reminiscent of puzzle pieces, the design ensures easy readability while complementing the overall playful theme. To enhance interaction and imagination, elements like an eye image are incorporated, tailored to the interests and preferences of the target age group. Vibrant and lively colors are employed to capture children’s attention, adding to the overall appeal of the brand.