Beauty Zone is a subsidiary of Nuance Group-Dufry AG, the world’s leading duty-free retailer. Situated within the domestic terminal of Antalya Airport, Beauty Zone specializes in offering a wide range of personal care and beauty products from prestigious international brands. These products include fragrances, cosmetics, and skincare items, catering to discerning travelers seeking high-quality beauty essentials.

The logo design for Beauty Zone was meticulously crafted to convey the essence of beauty and elegance, reflecting the exceptional quality of the international brands it offers. Sophisticated typography and refined imagery were carefully chosen to achieve this effect, ensuring that the logo embodies the prestige associated with the products available at Beauty Zone.

To underscore its global appeal, design elements hinting at international sophistication were incorporated, appealing to travelers from all backgrounds. Visual alignment with parent company Nuance Group-Dufry AG was ensured through consistent color schemes, typography, and logo placement, fostering trust among customers familiar with the parent brand.

A refined color palette evokes luxury and femininity, complementing the overall aesthetic and captivating Beauty Zone’s discerning clientele. Modern, legible fonts were carefully chosen for readability and to convey sophistication. The logo’s scalability ensures its impact across various platforms, from signage to digital displays, effectively communicating Beauty Zone’s status as a premier beauty destination within the airport terminal.