GEN YAPI, a family-owned niche main contractor, specializes in prime residential and high-end residential-led mixed-use projects throughout Turkey, distinguished as a high-end luxury developer renowned for managing and constructing exquisite residential schemes. Their latest endeavor, Palm City, nestled in Antalya, features California-style villas and apartments complemented by a vibrant social club and sports complex.

It was important for the company to instill a sense of gravitas and longevity into their Palm City project. Consequently, the brand identity was strategically positioned to facilitate their entry into the prime and super prime property markets. This repositioning aimed to elevate GEN YAPI from being perceived solely as a high-quality builder to a distinguished luxury developer, capturing attention with its sophisticated and opulent aesthetic.

Clean and minimalist design elements were utilized to convey sophistication and modernity, while a carefully curated color palette, including rich tones like gold, deep green, and muted neutrals, was chosen to reflect luxury. Elegant and refined fonts were carefully selected to complement the brand image and convey professionalism. Consistent use of colors, fonts, and logos was implemented to maintain a cohesive visual identity across all communication materials. This approach resulted in a simple yet classic logo structure, and the cohesive design elements strengthened credibility in the luxury residential property sector, capturing the attention of prospective clientele

 and investors alike.