Tepe Home Stores, where furniture products and various home decor categories are offered to consumers, was established in 1997 as the first and largest chain of stores operating in the field of furniture and home accessories retailing in Turkey. Tepe Home is an industrial and retail company that blends 51 years of industry experience with global trends, directing and growing the sector. Established on an area of 60,000 m2 and with its world-class production facilities, Tepe Home serves with a product range of over 5,000 products in a sales area of over 45,000 m2 at 19 locations across Turkey.

Tepe Home’s initial logo and corporate identity, crafted by designer Ipek Gencer, embodied modern simplicity with its welcoming lines, conveying a cozy vibe and inviting atmosphere. To ensure the logo reflects Tepe Home’s extensive 51-year history and commitment to global trends, a balance between traditional and modern design elements is sought, conveying reliability, experience, and innovation.

Incorporating imagery representing home, comfort, and lifestyle, evokes a sense of domestic coziness. Clean, modern fonts are chosen for readability and professionalism, while warm, harmonious colors like red, orange, and black evoke comfort and modern flair. Consistency across branding materials, from business cards, printed material to signages, staff uniforms and etc., builds brand recognition and trust among consumers, effectively communicating Tepe Home’s values and resonating with its target audience.