The International Manavgat Mountainbike Marathon (Manavgat Uluslararasi Dağ Bisikleti Maratonu) is a highly anticipated event in Manavgat, Antalya, attracting biking enthusiasts from around the globe. This marathon offers participants a unique opportunity to test their endurance and biking skills amidst the stunning natural beauty of Manavgat. More than just a race, it’s a celebration of mountain biking, aiming to promote the sport and encourage wider participation. Professional bikers also seize the chance to showcase their talent on the challenging terrains. This event is not only thrilling but also significant for Manavgat, expected to boost tourism and underscore the city’s commitment to promoting sports and healthy living.
In crafting the branding design for this organization, capturing the essence of mountain biking and the global allure of the event was of utmost importance. The initials of Manavgat Mountainbike Marathon were utilized to emulate the steep mountain trails traversed by bikers. A silhouette of a biker navigating challenging terrains amidst the natural landscape of Manavgat was incorporated. Dynamic lines were employed to evoke movement and speed synonymous with mountain biking. Bold and dynamic typography was chosen to infuse the event name with energy and excitement. Vibrant colors such as shades of blue for the sky and water, along with bold accents like black, were selected to represent the passion and vigor of the sport. The logo and branding were crafted to be clean, versatile, and scalable across various mediums, ensuring effectiveness in digital platforms, merchandise, signage, and promotional materials.