With 20 years of expertise, İpek Gençer is an experienced designer specializing in logo, brand identity, and packaging design. She holds a BA in Industrial Design from ODTU (Middle East Technical University / Faculty of Architecture) and began her graphic design journey as an intern at Adidas Turkey and Güzel Sanatlar Advertising Agency-Saatchi & Saatchi. Following her graduation, she contributed to the design of children’s toothbrushes and their packaging for Vepa Fırça Sanayii A.Ş.

Transitioning into freelance design, İpek has crafted brand identities for a diverse range of premium brands, startups, and international businesses. Notably, she spent 8 years working for the world’s leading travel retailer, Dufry (The Nuance Group), where she had the privilege of designing for renowned brands such as Christian Dior, Bulgari, Chanel, Yves Saint Laurent, Gucci, Dolce & Gabbana, Hermes, Furla, Moët & Chandon, Dom Perignon, Veuve Clicquot, Godiva, Lindt, and many more duty-free brands across perfume, accessories, wine & spirits, and confectionary groups.

Through collaborations with clients of all sizes and from various industries, İpek follows a philosophy of continuity, resilience, and simplicity, resulting in elegant and sophisticated works designed to withstand the test of time.

‘’As a designer I appreciate and desire to challenge myself to experiment in new fields and to be constantly learning and on the move. I love to experience and try new things as much as I can. Looking for inspiration everywhere…‘’