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ANTALYA CHOCOLATE

Branding | Packaging

Nuance Group / Dufry AG Duty Free and Detay Gıda collaborated to create a unique chocolate brand exclusively available at Antalya Airport, offering travelers a special souvenir reflecting the essence of their destination city; Antalya.

 

By integrating elements from Antalya’s rich history and breathtaking landscapes, the packaging designs promise to resonate deeply with travelers seeking a tangible memento of their journey.

 

Drawing inspiration from the impressive ancient statues housed in the Antalya Archaeology Museum, such as those of Roman Emperor Hadrianus, Aphrodite, and Apollo, adds a touch of classical elegance and historical significance to the chocolates. This infusion of antiquity not only pays homage to Antalya’s illustrious past but also elevates the brand’s prestige and allure.

 

Moreover, the typography inspired by the renowned Lycian tomb, the Lion Sarcophagus, imparts a sense of grandeur and timelessness to the packaging, further enhancing its appeal as a premium souvenir.

 

The illustrations of Antalya’s iconic landmarks like Aspendos, Hadrian’s Gate, Yivli Minaret, and the historic old town (Kaleiçi), coupled with imagery depicting the city’s stunning coastline, azure waters, and majestic Taurus Mountains, transport consumers on a visual journey through the region’s captivating beauty. The incorporation of elements like sunbursts, waves, and palm trees evokes the city’s sunny Mediterranean climate and vibrant coastal ambiance, evoking feelings of warmth, relaxation, and adventure.

 

Overall, the Antalya Chocolate brand design encapsulates the essence of its namesake city, offering travelers not just a delicious treat but a delightful reminder of their unforgettable experiences in this enchanting destination.