Istanbul Cafe is a brunch cafe located in Istanbul Airport, offering contemporary food and a jovial experience to passengers before their flight. It is a family business that has been serving the food and tourism industry for more than 20 years.

Inspired by Istanbul’s iconic symbol, the Maiden Tower, a visually compelling identity was crafted, infused with a modernized clipart rendition of this historic landmark. A classic typeface was employed to convey elegance while honoring the rich history of the family-run business. Focused on simplicity and modernity, the branding exudes a chic and professional allure through a monochrome color palette. Accompanied by the seagull, another emblem of Istanbul, the Maiden Tower image adorns the packaging and print materials, seamlessly blending tradition with a contemporary twist. Tasked with creating an identity tailored for time-pressed passengers, a resulting brand identity seamlessly integrates traditional Istanbul-inspired design elements with an elegant and modern flair. The logo lock-up embodies the brand’s essence, drawing inspiration from the iconic Maiden’s Tower, while complementary icons enhance the brand’s presence on packaging designs. With a vision to create a classy yet catchy and inviting identity, the design encapsulates the essence of Istanbul Cafe’s unique charm.