Mackenzie Granola is a family-owned business specializing in the crafting of artisanal granola. Descended from the ancient lineage of Clan Mackenzie, a venerable Scottish clan with origins tracing back to the 12th century, the company is steeped in the rich traditions of the Scottish Highlands. With a proud heritage as its foundation, Mackenzie Granola is dedicated to handcrafting wholesome blends that reflect both the enduring legacy of its lineage and a commitment to quality ingredients.

In crafting the logo for Mackenzie Granola, the primary goal was to evoke the deep-seated familial ties and Celtic heritage that define its origins. Drawing inspiration from the Scottish red deer, emblematic of the Highland landscape, the logo captures the essence of the Mackenzie family’s ancestral ties to Clan Mackenzie, rooted in the mystique of Celtic mythology.

Embracing the ethos of minimalism, the design pays homage to the original Mackenzie clan crest while infusing contemporary relevance, striking a delicate balance between timeless tradition and modern sensibilities.

Throughout the design process, meticulous attention was given to ensuring that the final product resonates with today’s consumers, offering a fresh take on tradition while providing a glimpse into the past. The result is a logo that stands as a testament to the enduring spirit of kinship and craftsmanship, encapsulating the essence of Mackenzie Granola’s commitment to providing nourishing, wholesome blends for the contemporary palate.