MYZ Cheese is a new brand of Şavak Gurme, which is a family owned company (third generation dairy farmers), continuing to to keep time-tested culinary traditions for artisan spirit and for authentic flavor. Originally situated in Munzur Valley, which is the largest and the most biodiverse national park in Erzincan in eastern Anatolia, they relocated their headquarters and operations to Ankara in order to meet the needs of the increasing market.

They produce different kinds of fine cheese while preserving the traditional knowledge and production methods that create the unique taste of Şavak Tulum Cheese from old times and trying to carry the traditional taste further by following the production standards of modern age.

In revamping their image, efforts were made to honor MYZ Cheese’s established brand identity, typography, and color palette. Drawing from the Munzur Mountains for inspiration, the essence of the company’s rich heritage and commitment to natural ingredients was captured. Balancing tradition and contemporary flair, refined blue hues with subtle pink highlights were embraced to captivate attention. Meticulous refinements were applied to the existing typeface, ensuring a harmonious blend of modernity and elegance. Introducing a dynamic infographic style further engaged consumers. Through this blend, the logo now effectively communicates MYZ Cheese’s ethos—a fusion of tradition and innovation, epitomizing their exceptional feta cheese.