Nuance-Net is the joint venture between the Nuance Group / Dufry AG; which is a global travel retailer with operations in 50+ countries and 400 locations at airports and Net Holding; one of Turkey’s leading companies specializing in the tourism sector and real estate development.
Nuance-Net joint venture is operating duty free shops at Antalya International Terminals.

In crafting a new logo while honoring the existing corporate identities of both parties, it was crucial to seamlessly integrate core values and expertise, symbolizing global connectivity. This partnership, blending a global entity with a Turkish counterpart, required a delicate fusion of cultural nuances to underscore the partnership’s resilience and diversity, all while maintaining a harmonious balance between the two entities.

With a strategic approach, the logo exudes professionalism and trustworthiness, carefully balancing modern design elements and clear typography to evoke a sense of assurance and confidence. The color palette, thoughtfully adapted to reflect premiumness and quality, resonates with the esteemed legacy of both companies while signaling the arrival of a dynamic, new international brand. In doing so, the logo and corporate identity of Nuance-Net stand as a testament to the partnership’s strength, values, and distinctive position within the travel retail industry.