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RIDER

Branding | Packaging

Rider stands as the ultimate destination for Harley Davidson enthusiasts, offering an extensive range of services including maintenance, repair, accessory provision, customization, and expert mechanic modifications. Within its confines, patrons encounter a carefully curated selection of motorcycle accessories and apparel, thoughtfully chosen to reflect personal style and enhance the riding experience. Rider is dedicated to not only maintaining motorcycles but also to embodying the essence of the Harley Davidson lifestyle.Their focus remains steadfastly on their customers, ensuring that every service and interaction delivers adventure and freedom for the soul.

 

In crafting the logo and corporate identity for Rider, the focus was on incorporating elements such as iconic Harley Davidson symbols, flames, motorcycle silhouettes and gears, and to convey the company’s dedication to motorcycle culture. Strong, bold fonts were chosen to impart a sense of strength, reliability, and the adventurous spirit associated with riding. Italic fonts were used to evoke speed and action, further enhancing the dynamic nature of the brand. The color palette, including black, yellow, and deep shades of red, was selected to evoke feelings of power, excitement, and adrenaline, while accent colors reflective of the Harley Davidson brand established a strong connection. Dynamic compositions and angles were utilized to evoke a sense of movement and excitement, capturing the essence of the riding experience.